MotoGP will reveal its new corporate identity after its traditional end-of-the-season gala in Barcelona on Sunday, with Game of Thrones star Emilia Clarke hosting the presentation.
MotoGP is set to enter a new era in 2025, with Liberty Media set to complete the purchase of a majority stake in Dorna by the end of the year.
But that’s not the only thing that is changing about MotoGP, with the championship set to switch to a different brand identity next year.
At the heart of the change will be the new logo, which will be revealed at around 9pm local time on Sunday in Barcelona.
Originally, MotoGP was due to host its post-season prize-giving event at the Valencia circuit, but the cancellation of the race meant it also had to move the event to the National Art Museum of Catalonia, located on the mountain of Montjuic in Barcelona.
The logo, designed by the Pentagram agency, will also be showcased by the championship through online channels.
The presentation will be voiced by British actress Clarke, who is best known for her role as Daenerys Targaryen in HBO’s award-winning series Game of Thrones.
MotoGP sign in paddock
Photo by: Gold and Goose / Motorsport Images
Since the inception of the championship in 1949, the series’ logo has only been changed twice, although the last tweak was a mere update to the original design.
Until 2001, the logo was based on the acronym of the International Motorcycling Federation (FIM). In 2002, coinciding with the introduction of the current MotoGP naming, the logo was completely overhauled, with a chequered flag being the central element of the new design.
This was further modified ahead of 2007 and has remained the same since.
But on this occasion, the changes will not be limited to just the logo, but will also include the standard typography, with a style reminiscent of the one currently used by Formula 1, which is also owned by Liberty Media, set to be introduced.
