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Friday, April 16, 2021

Quiq acquires Snaps to create a mixed buyer messaging platform –

MADConsole

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At first look, Quiq and Snaps may sound like comparable startups — they each assist companies speak to their clients by way of textual content messaging and different messaging apps. However Snaps CEO Christian Brucculeri stated “there’s virtually no overlap in what we do” and that the businesses are “virtually full enhances.”

That’s why Quiq (primarily based in Bozeman, Montana) is buying Snaps (primarily based in New York). All the Snaps crew is becoming a member of Quiq, with Brucculeri changing into senior vice chairman of gross sales and buyer success for the mixed group.

Quiq CEO Mike Myer echoed Bruccleri’s level, evaluating the scenario to dumping two items of a jigsaw puzzle on the ground and discovering “the 2 items match completely.” Extra particularly, he instructed me that Quiq has usually targeted on customer support messaging, with a “do it your self, toolset strategy.” In any case, the corporate was based by two technical co-founders, and Myer joked, “We are able to’t perceive why [a customer] can’t simply name an API.”

Snaps, in the meantime, has targeted extra on advertising and marketing conversations, and on a managed service strategy the place it handles all the technical work for its clients. As well as, Myer stated that whereas Quiq has “actually targeted on platform facet from starting” — constructing integrations with greater than a dozen messaging channels together with Apple Enterprise Chat, Google’s Enterprise Messages, Instagram, Fb Messenger and WhatsApp — it doesn’t have “a deep pure language or conversational AI functionality” the best way Snaps does.

Myer added that demand for Quiq’s providing has been rising dramatically, with income up 300% year-over-year within the final six months of 2020. On the similar time, he advised that the divisions between advertising and marketing and customer support are starting to dissolve, with service groups more and more given gross sales targets, and “at youthful, extra commerce-focused organizations, they don’t have this differentiation between advertising and marketing and customer support” in any respect.

Apparently the 2 firms had been already working collectively to create a mixed providing for direct messaging on Instagram, which prompted broader discussions about how you can convey the 2 merchandise collectively. Transferring ahead, they’ll supply a mixed platform for quite a lot of clients underneath the Quiq model. (Quiq’s clients embrace Overstock.com, West Elm, Males’s Wearhouse and Brinks Residence Safety, whereas Snaps’ane Bryant, Dwell Nation, Common Meeting, Clairol and Nioxin.) Brucculeri stated this may give companies one product to handle their conversations throughout “the complete buyer journey.”

“The important thing time period you’re listening to is dialog,” Myer added. “It’s not a few ticket or a case or a query […] it’s an ongoing dialog.”

Snaps had raised $11.3 million in whole funding from traders together with Sign Peak Ventures. The monetary phrases of the acquisition weren’t disclosed.



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