There’s an “uber for every thing” lately and now there are “Ubers for private cooks”. Simply check out PopTop or 100 Pleats as an illustration. Now in London, there may be Yhangry (which manufacturers itself because the appropriately shouty YHANGRY). It is a “personal chef events at dwelling” web site, and little question an app sooner or later. The startup has now raised a $1.5 million Seed spherical from a lot of notable UK angels which additionally features a few UK VCs for good measure, in addition to ‘Made In Chelsea’ TV star Ollie Locke.
Founders Heinin Zhang and Siddhi Mittal created the startup earlier than the pandemic, which lets folks order a made-to-measure ceremonial dinner on-line. Though it trundled alongside till Covid, it needed to pivot into digital chef courses throughout lockdowns final yr and this. The corporate is now poised to make the most of London’s unlocking, which can see authorized out of doors and indoor eating return.
The startup additionally speaks to the decentralization of experiences occurring within the wake of the pandemic. In 2019 we have been understanding in gyms and going to eating places. In 2021 we’re understanding at dwelling and bringing the restaurant to us.
Usually reserving personal dinner events includes a variety of trouble. The thought right here is that Yhangry makes the entire affair as simple to order as an Uber Eats or Deliveroo.
Buyers within the Seed spherical embody Carmen Rico (Blossom Capital), Eileen Burbidge (Ardour Capital), Orson Stadler (Antler) and Martin Mignot (Index Ventures), Made In Chelsea star Ollie Locke, plus fellow tech founders together with Jack Tang (City), Adnan Ebrahim (MindLabs), Alex Fitzgerald (Cuckoo Web), Georgina Kirby (Vinehealth) and Deepali Nangia (Alma Angels). Yhangry’s assertion stated all of the traders are additionally eager clients. I wager they’re.
Co-founder Mittal stated in a press release: “By making personal chef experiences extra accessible and inexpensive, our clients usually inform us they’re lastly in a position to meet up with associates at dwelling… 70% of our clients have by no means had a non-public chef earlier than and for them, the liberty and adaptability to curate their very own night is priceless.”
Yhangry now has 130 cooks on its books. Cooks need to go a cooking trial and cling to Covid guidelines. The funding might be used to double the scale of the startup’s workforce.
The menus begin at £17pp for six folks. The value of the reserving covers every thing, together with the price of the recent elements, however clients can add extras, resembling wine and so forth. Since its launch in December 2019, the agency says it has served greater than 7,000 Londoners.
Yhangry says it should enter key European markets, resembling Paris, Berlin, Lisbon and Barcelona.
How will Yhangry survive post-Covid, with eating places/bars opening up once more?
Mittal stated: “When eating places have been open between our launch and March 2020, we noticed demand as a result of folks need to have the ability to spend time with their associates in a relaxed setting, and aren’t restricted to the two-hour slot you get in a restaurant. As soon as locations begin to open up once more, we consider Yhangry will comply with this development of at-home eating and socializing – to not point out for people who find themselves not prepared but to exit to a busy pub or restaurant.”