Epic Games and The LEGO Group have announced a new collaboration in which the two companies will work together to create a child-friendly space within the metaverse.
The announcement states that “the two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.”
The digital space will be governed by three principles agreed upon by LEGO and Epic Games:
- Protect children’s right to play by making safety and wellbeing a priority.
- Safeguard children’s privacy by putting their best interests first.
- Empower children and adults with tools that give them control over their digital experience.
Concrete detais about what this “digital experience” will be are not yet available, but Epic promises that it will be family-friendly and provide children with tools that will provide “play opportunities in a safe and positive space.”
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two,” said LEGO CEO Niels B Christiansen in a statement. “We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
LEGO Bricktales Screens
While we don’t yet know what form this digital experience will take, it is clear that Epic and LEGO are focused on something that will allow children to become creators. The suggestion seems to be that the end product will allow users to both create experiences and then play within them.
By that logic, we could perhaps be looking at something similar to Roblox, the incredibly popular create and play platform. Roblox itself has been heavily criticised for the way it handles its predominantly young audience, and so a safe alternative would likley be a welcome thing, should that be what LEGO and Epic are working on.
For more on what Epic is doing in its own metaverse, take a look at what’s happening to Fortnite’s Zero Build mode as well the Doctor Strange-themed crossover. As for what Lego is doing in the digital space, take a look at the upcoming LEGO Bricktales.
Matt Purslow is IGN’s UK News and Entertainment Writer.