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GM investor day: Cruise, cash and EV profits top of mind for Wall Street


Mary Barra, chair and chief executive officer of General Motors Co., during a news conference at the Hudson’s building in Detroit, Michigan, US, on Monday, April 15, 2024.

Jeff Kowalsky | Bloomberg | Getty Images

DETROIT — A lot has changed since General Motors’ last investor day two years ago, but one thing that hasn’t is the automaker’s ability to outperform Wall Street’s expectations — doing so every quarter since then.

GM CEO Mary Barra will attempt to convince investors during a capital markets day Tuesday that she and her executive team can continue to do that despite slowing consumer demand and changing market conditions.

Wall Street analysts are eager to hear about plans for electric vehicles and hybrids, the company’s embattled Cruise autonomous vehicle unit, its China restructuring and GM’s near-term plans for free cash flow, lowering costs and rewarding investors.

Many of them are expecting GM will be more grounded in its near-term targets and messaging than it has in its most recent investor days, including three years ago, when Barra and others laid out ambitious long-term financial targets by to double the automaker’s revenue to about $280 billion by 2030.

“It’s clear we enter a very different industry environment vs. three years ago,” Barclays analyst Dan Levy said last week in an investor note. “Accordingly, whereas the theme for GM three years ago was “Growth Motors,” we believe the theme today is “praGMatic Motors.”

The company is expected to tout its “flexibility” when it comes to producing EVs, as well as vehicles with traditional internal combustion engines, commonly called ICE, at the event. To underscore that effort, the event is taking place GM’s vehicle assembly and Ultium EV battery plants in Tennessee. Spring Hill Assembly produces both types of vehicles.

Barra and other executives have stressed such a dual strategy since lowering or withdrawing nearly all of the company’s EV targets amid slower than expected adoption of electric vehicles.

“We are making the most of every opportunity we have in ICE and in EV and leveraging our core strengths,” Barra said during the company’s second-quarter investor call in July. “We’re being flexible and opportunistic, but also importantly, we’re being very disciplined.”

Low expectations

Heading into the event, GM’s stock has been under pressure as of late despite billions of dollars in buybacks. While shares are up roughly 28% for the year, they’re off 9% from a high of more than $50 reached in July and down about 8% from the beginning of last month.

The stock also saw a 5.4% drop in one day last month, its second-largest daily decline this year, due to Wall Street analyst downgrades of price adjustments.

Morgan Stanley and Bernstein recently downgraded GM and cut price targets, citing challenging market conditions and low upside potential, among other things.

“We want to wait and see which updates GM shares with the market and downgrade the stock to Market-Perform,” Bernstein analyst Daniel Roeska wrote in a Sept. 23 investor note.

GM’s stock remains overweight with a price target of $54.64 a share, according to average estimates of 29 analysts compiled by FactSet.

Ongoing issues

Investors aren’t only concerned about peak profits potentially being in the rearview mirror for automakers such as GM.

They’re also worried about the company’s restructuring in China. That change was announced with little to no information of what should be expected, other than the company saying it was necessary after GM’s business in the country has been in a yearslong freefall.

The operations, which recorded $2 billion in equity income in 2018, posted a loss of $104 million during the second quarter — its second consecutive quarterly loss after hitting a roughly 20-year low in 2023.

China has been inundated with domestic automakers such asBYD that have caused a pricing war, especially when it comes to EVs.

GM’s 2024 Chevrolet Equinox EV (right) next to a gas-powered Chevy Equinox on May 16, 2024 in Detroit.

Michael Wayland / CNBC

In GM’s home market, investors are seeking updates to its plans for EVs as well as hybrids. Unlike crosstown rival Ford, which has amped up its focus on hybrids, GM hasn’t offered a hybrid option other than a Corvette for many years.

“The event will likely provide a glimpse into GM’s efforts to balance the slowdown in EV adoption with its Future business plan, which we still expect will be centered on electrification, but with a greater emphasis on hybrid technology,” BofA Securities analyst John Murphy said in a Sept. 20 note.

GM has maintained expectations that its EVs will be profitable on a production, or contribution-margin basis, once it reaches output of 200,000 units by the fourth quarter.

Regarding Cruise, Wall Street is particularly interested in the company’s future funding plans for the embattled autonomous vehicle unit.

After ceasing all on-road operations last year and ousting leaders following an accident involving a pedestrian in October, Cruise has slowly been attempting to relaunch operations, but it remains far from it was before the incident.



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