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Friday, April 16, 2021

Be aware-taking app Mem raises $5.6 million from Andreessen Horowitz –

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The competitors for note-taking is as fierce because it has ever been with loads of highly-valued productiveness startups combating for an viewers it could probably serve countless productiveness offshoots. Prior to now yr, Notion raised at a $2 billion valuation, Coda raised at $636 million, and Roam raised at $200 million.

A brand new competitor within the area is rising out of stealth with recent funding from Andreessen Horowitz. The free app, known as Mem, is an early entry platform devoted to pushing customers to shortly jot down their ideas with out focusing too closely on the underlying group of them. The startup’s founders have huge ambitions for what their platform may grow to be down the highway, tapping into additional advances in machine studying and even AR.

“Actually the differentiation is [information] that’s summonable ubiquitously wherever you’re,” Mem co-founder Kevin Moody tells

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. “So, within the close to time period, by your desktop app with Mem Highlight as a heads-up show for wherever you’re, within the medium time period by an assistive cell utility, after which in the long run, think about contact lenses which can be overlaying helpful content material to you on the earth.”

Moody and his co-founder Dennis Xu inform

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they’ve raised $5.6 million in a seed spherical led by a16z with extra participation from their Cultural Management Fund, Will Smith’s dreamers.vc, Floodgate, Uncommon Ventures and Shrug Capital. The spherical additionally was host to a handful of angel traders together with Harry Stebbings, Julia Lipton, Tony Liu, Rahul Vohra and Todd Goldberg, amongst others.

In its present iteration, Mem push customers in the direction of “light-weight group” fairly than clicking by folders and hyperlinks to search out the right place to nestle their ideas. Customers can shortly tag customers or devoted subjects of their notes. The person workflow depends fairly closely on search and chronological group, presenting customers with their most lately accessed notes. Customers may also set reminders for sure notes, bringing a well-liked e mail framework to note-taking.

For customers of inventory apps like Apple Notes, these interface quirks might not sound very jarring, although the design remains to be a departure from apps like Notion and Airtable which have closely centered on construction over immediacy.

Mem Highlight

Maybe Mem’s greatest shift is how customers entry the knowledge they’ve dumped into the platform. The founders say they need to keep away from their app being seen as a “vacation spot,” as an alternative hoping customers rely closely on a keyboard-shortcut-prompted overlay known as Mem Highlight that permits them to look out info that they might want for an e mail, presentation or textual content message. The broader hope of the founders and traders behind Mem is that the crew can leverage the platform’s intelligence over time to raised perceive the information dump out of your mind — and certain different info sources throughout your digital footprint — to know you higher than any advert community or social media graph does.

“What would it not imply to only seize passively your digital footprint after which make use of that as if it have been structured,” Moody posits. “If we are able to even have our personal Mem modeling of all of those entities, whether or not it’s textual content, or perhaps it’s contacts, the folks that , or it’s the occasions that you just’re going to and these completely different sources feed into Mem, what would it not imply for Mem to have the ability to have a product that’s the ‘you’ API?”

For now, the startup’s app isn’t fairly as grandiose in scale as what the founders may even see in its future, however as Mem continues to onboard early customers from its waitlist and add to its desktop performance, the corporate is driving in the direction of a platform they hope feels extra instrumental to how its customers “keep in mind” info.



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